How Blockchain Allows For Targeted Marketing While Monetizing End Users .
For companies of all sizes, there are fine lines and many overlaps between marketing and advertising campaigns. One of the biggest conversations that regularly take place revolve around whether it would be more strategic to conduct campaigns at mass, or in a more targeted fashion. Both methods are highly effective when done right, and can drive leads and sales for businesses — all in their own unique ways: Mass Marketing — The goal is to reach as many people as possible, which can get expensive. In an effort to have broad appeal, all messages must be stated in a basic form, which may ultimately lead to diluted messaging. However it’s the best way to attract a lot of attention in a short period of time. It’s usually done by big brands with fitting budgets. . . hashtag#bitcoin#blockchain .
